Subindo a escada da inovação sustentável com o modelo da pirâmide Asteca

BRONES, Fabien A., CARVALHO, Marly Monteiro de

doi:10.5151/9788580392661-16

Subindo a escada da inovação sustentável com o modelo da pirâmide Asteca

BRONES, Fabien A. ; CARVALHO, Marly Monteiro de

Resumo:

A crescente conscientização da importância de questões ambientais – esgotamento

de recursos naturais, aumento de efeito estufa e mudanças climáticas,

escassez de água de qualidade, poluição de ar urbano etc. – tem levado designers

e pesquisadores a buscarem cada vez mais “soluções sustentáveis – desenvolvendo

produtos e serviços para o futuro” nas suas atuações (Charter; Tischner, 2001),

com a sustentabilidade se tornando uma prioridade competitiva.

Assim, nos anos 1990, principalmente na Europa, ecodesign e Design for

Environment têm desenvolvido abordagens para considerar questões ambientais

na inovação. Desde 2011, a norma ISO 14006 cunhou uma definição padrão

comumente adotada para o ecodesign: “A integração dos aspectos ambientais na

concepção e desenvolvimento de produtos, com o objetivo de reduzir os impactos

ambientais adversos em todo ciclo de vida de um produto” (p.2), acrescentando

que outras terminologias utilizadas em todo o mundo incluem: Environmentally

ConsciousDesign (ECD), Design For Environment (DFE), green design e environmentally

sustainable design (ISO, 2011).

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DOI: 10.5151/9788580392661-16

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Como citar:

BRONES, Fabien A.; CARVALHO, Marly Monteiro de; "Subindo a escada da inovação sustentável com o modelo da pirâmide Asteca", p. 187-202. Ecovisões projetuais: pesquisas em design e sustentabilidade no Brasil: pesquisas em design e sustentabilidade no Brasil. São Paulo: Blucher, 2017.
ISBN: 9788580392661, DOI 10.5151/9788580392661-16