Resumo:

Many cultural manifestations are so common in our daily lives that end up going unnoticed. Hand-painted lettering in commercial establishments, popular crafts products, paintings on street vendors wooden carts, among many others artefacts, are some examples. Some of those artefacts show graphic solutions created by professionals who were not formally trained in design education institutions The study of Brazilian vernacular design allows us to rescue such traditions, to question our conception of what “good” design is, to reflect about what would be an authentic Brazilian design, and even about what would be the Brazilian society itself, since “the conditions surrounding the emergence of a designed object or a particular kind of designing involve complex social relations” (Margolin, 2009, p. 96). A better understanding of a particular artifact allows us, in a second moment, to understand the society behind its production, creation and consumption.