Environmental Labelling: The Importance of the Certification Related to Several Environmental Appeals Present in the Brazilian Market

Ribeiro , Vinicius Gomes;

Resumo:

As environmental policies advance on the world stage, the growth of environmental appeals on product and service labels has been following this same trend. In 2014, the Market Analysis Institute released a study, conducted between 2010 and 2014, which found a 327% increase in environmental appeals on product labels (TERRACHOICE, 2014).

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DOI: 10.5151/9786555500653-06

Referências bibliográficas
  • ANGELOCCI, M. A.; RECKZIEGEL, V.; JAOUDE, F. G.; PIVA, R. S.; FUSTAINO, J. Análise do comportamento do consumidor: a escolha do produto verde. In: I CONFERÊNCIA INTERNACIONAL EM GESTÃO DE NEGÓCIOS. Anais... Cascavel: UNIOESTE, 2015 Available from: http://cacphp. unioeste.br/eventos/cingen/artigos_site/convertido/2_Sustentabilidade/Analise_do_comportamento_do_consumidor_a_escolha_do_produto_verde. Access on: 24 July 2017.
Como citar:

RIBEIRO , Vinicius Gomes; "Environmental Labelling: The Importance of the Certification Related to Several Environmental Appeals Present in the Brazilian Market ", p. 77 -84. In: Design Ecovisions: Research on Design and Sustainability In Brazil - Volume 2. São Paulo: Blucher, 2021.
ISBN: 9786555500653, DOI 10.5151/9786555500653-06