Resumo:

The S4S as an application of the principles of Scientific Entrepreneurship is based on iterative processes of hypothesis formulation and validation, like C.S. Peirce’s abductive method6. The S4S proposes to find a fit between a well-defined problem and a solution that demonstrably solves the problem and is also financially sustainable (problem-solution fit). Thus the S4S consists of a circuit of real experiments designed to validate the solution in terms of four pillars: (i) a specific customer segment with clear pain points; (ii) an objective value proposition; (iii) a set of functionalities that make the value proposition tangible; and (iv) a minimum of economics that canstay on its feet.