How is it Applied?

Barretto, Marcos Ribeiro Pereira ; Ribeiro, Artur Tavares Vilas Boas ; Dutra, Diogo de Souza ; Esteves, Rodrigo Franco

Resumo:

The S4S as an application of the principles of Scientific Entrepreneurship is based on iterative processes of hypothesis formulation and validation, like C.S. Peirce’s abductive method6. The S4S proposes to find a fit between a well-defined problem and a solution that demonstrably solves the problem and is also financially sustainable (problem-solution fit). Thus the S4S consists of a circuit of real experiments designed to validate the solution in terms of four pillars: (i) a specific customer segment with clear pain points; (ii) an objective value proposition; (iii) a set of functionalities that make the 

value proposition tangible; and (iv) a minimum of economics that can
stay on its feet.

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startups, new companies, entrepreneurship

DOI: 10.5151/9786555060461-04

Como citar:

BARRETTO, Marcos Ribeiro Pereira; RIBEIRO, Artur Tavares Vilas Boas; DUTRA, Diogo de Souza; ESTEVES, Rodrigo Franco; "How is it Applied? ", p. 10-21. Shell for scientific entrepreneurship: an application of scientific entrepreneurship to early stage startups. São Paulo: Blucher, 2020.
ISBN: 9786555060461, DOI 10.5151/9786555060461-04