Where Does This Fit?
Barretto, Marcos Ribeiro Pereira ; Ribeiro, Artur Tavares Vilas Boas ; Dutra, Diogo de Souza ; Esteves, Rodrigo Franco
Resumo:
Technology-based entrepreneurship focuses on the exponential curve of a startup, which typically goes through the following phases: (i) zero stage/ideation, in which a relevant problem is discovered with an interesting solution to the need identified; (ii) validation/establishment, when the first solutions start making sense, and the first efforts are made to sell the product and adapt its initial versions to actual demand; (iii) growth, in which the product is better elaborated and the startup begins to lubricate its marketing process and build a larger team; (iv) maturity, when processes and technologies are scaled up, policies to attract and retain talent are implemented, and strategies are
37 downloads
DOI: 10.5151/9786555060461-03
Como citar:
BARRETTO, Marcos Ribeiro Pereira; RIBEIRO, Artur Tavares Vilas Boas; DUTRA, Diogo de Souza; ESTEVES, Rodrigo Franco; "Where Does This Fit?", p. 8-9. Shell for scientific entrepreneurship: an application of scientific entrepreneurship to early stage startups. São Paulo: Blucher, 2020.
ISBN: 9786555060461, DOI 10.5151/9786555060461-03