Challenging Titans: proposing the triangle as a front of packaging warning nutrition labeling for Brazil
Spinillo, Carla Galvão;
Resumo:
I would like to begin this chapter with a provocation: to compare medicines and industrialized food/beverage products. Medicines and industrialized food/beverage products seem to share the goal of promoting the health and well-being of the population. They are both presented in packages that comply with regulations and provide information on their composition (medicine information leaflets/list of ingredients and nutritional facts). The pharmaceutical and the food/beverage industries heavily invest in marketing and advertising their products (e.g., television adds, sales/free samples) which are sold through points of sale (e.g., pharmacies / supermarkets) and virtual/online shops. And finally, in Brazil the pharmaceutical and the food/beverage industries are regulated by the same agency of the Ministry of Health: the Anvisa (National Agency of Sanitary Surveillance).
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Palavras-chave: ,
DOI: 10.5151/9788580393712-01
Referências bibliográficas
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ANSI Z535.1-2017. American National Standard for Safety Colors. American National Standards Institute, Inc. https://www.nema.org/Standards/ Complimentary Documents/ANSI%20Z535_12017%20CONTENTS%20AND%20SCOPE.pdf Bringhurst R. The Elements of Typographic Style. 2013. 4ª edição. New York: Hartley and Marks. Brown, J.W. (Ed). 2017. Neuropsychology of Visual Perception. Vol. 2 of Psychology Library Editions: Perception. New York: Routledge.
Como citar:
SPINILLO, Carla Galvão;
"Challenging Titans: proposing the triangle as a front of packaging warning nutrition labeling for Brazil",
p. 15 -26.
In:
Selected Readings of the 8th Information Design International Conference - Information Design: Memories.
São Paulo: Blucher, 2019.
ISBN: 9788580393712,
DOI 10.5151/9788580393712-01