Resumo:

This book starts with Spinillos’s provocation: to compare medicines and industrialized food/beverage products. This provocation is based on the fact that poor legibility andreadability of informative texts, the use of technical jargons and small typographic font size are problems common to medicines inserts, nutrition facts, and lists of ingredients offood/beverage products. Spinillo argues that critical information about food composition should be presented as clearly as possible to consumers. This information is designed to support a narrative. The importance of narratives in design has been central to many studies (Bizzocchi, 2014; Forlizzi and Ford; Grimaldi, Fokkinga, and Ocnarescu, 2013). Although its importance is well accepted, a more precise concept and typology of narratives in design are still being constructed.